I’m sure you have received a plethora of emails about the measures that businesses are putting into place with regards to the health and safety of their employees and customers with the recent outbreak of COVID-19. Our team has always worked remotely in our home offices so we do not need to enact a new operation policy. However, we do support many local small businesses who have been greatly impacted by closures, cancelations of trade shows/meetings, or delays of product shipments.
Small businesses are integral to the recovery of our economy. As we are all consumers, please do whatever you can to support your local small business owners now and when stores and events begin to open again.
If you are a small business owner or manager and your business has slowed or closed, make the best of the situation. Now is the perfect time to focus on your marketing game plan for 2020-21 if you have not had the time to do it before. Quite often, I see small business owners and entrepreneurs pushing their marketing tasks down the priority list to take care of pressing operations or customers instead of planning for future sales.
Here are the top five marketing tasks that you can be working on right now to either maintain business or make sure it takes off again when we start opening storefronts again:
1) Adapt your business products or services to accommodate the changing needs. Create a delivery service for customers in need. If you are a handyman, maybe now is the time to start promoting installation of bidet kits from Amazon instead of countertop installations.
2) More people on social media than ever before. Grow your audience on Facebook, Instagram, Twitter, Pinterest, and Youtube so that you can notify more people when you are ready to reopen, promotions, or new services. Work with a professional to reduce your ad spend by paying less per click instead of experimenting on your own with digital ads and paying more in the long run.
3) Create useful and creative content for your customers in newsletters, blog posts, videos and social media posts.
4) Webinars and training videos – Now is the time to teach, train, and grow your audience. This may be the only way to have face to face contact with your customers for a while.
5) Website updates – Review your website and make any content changes or technology updates that you have been putting off for a while.
If you need help brainstorming ideas or working on these tasks, I’m here for you!
Feel free to call me (303)667-9821 or chat on our chat app on the site.
Angela Miles
Creative Director
