Is Amazon really putting mom and pop shops out of business? Or, is it helping them thrive? Is it killing the postal service, or keeping it alive? President Trump has recently vocalized his concerns about this online tech giant harming both the post office and small retail businesses, but this is not necessarily the case.
Amazon is obviously a huge company worth billions of dollars that traditional, small, brick and mortar shops have no way of competing against. However, this is not about competing anymore, but rather joining forces, to enhance your small business. In reality, the concerns Trump has voiced are not central to the company of Amazon itself, but rather to the trend of moving stores and shopping to the internet, or as we refer to it O2O (offline to online). Online shopping is the driving force behind consumer consumption.
However, despite some concerns, small businesses that do sell their products and services online are actually more likely to establish sustainability and thrive, compared to those businesses who don’t in this increasingly digital world. It is much easier to follow the trend than to fight it. Not only are online businesses more likely to survive, but they have also seen higher profit margins than when avoiding the online realm, simply because you are reaching more consumers. Amazon, and other online retail platforms, help to eliminate some traditional overhead, such as retail space, geographic limitations, lower advertising costs, and hiring of employees to help sell the product, thus increasing profit margins. Many people nowadays would rather stay and home and search for products online than make the effort to drive to the store, and search for what they want in person, and wait in line to check out, and schlep back home. Online shopping carries with it more convenience and is found to be more economical for your customers. It’s a win-win for all!
Gaining a better understanding of online shopper persona, and knowing what motivates them or drives them away is what we do best at brandingcreatively.com. We know you have reservations and many looming questions, which is why we are here to guide you every step of the process. We offer a variety of different Amazon service packages to help get your business set up on Amazon. Find out more about our services here, and let us help you venture into the digital market!
