How to Create a Low-Budget Marketing Plan for Your Post-COVID Business
A recession is always a challenging time to manage a business. Factor in a global pandemic and the difficulties only pile up when it comes to attracting customers and preserving their safety. By considering both your business’s needs and those of your consumers, you can create a cost-effective marketing approach that’s perfect for your brand. […]
How COVID-19 and a 93 Year Old Woman Saved Me
Both my father and my grandmother passed away shortly before we all went into lockdown for quarantine. In addition to dealing with that compounded grief over the holidays, I had recently bought a house and was trying to move, unpack, and get our home life organized again. Then came the global pandemic and worldwide economic […]
Denver Small Businesses – In this Together
The news helicopters are circling above as I work on my laptop trying to assist our clients during these challenging times. Most of our clients, as sole proprietors and entrepreneurs, Denver small businesses have poured their heart and soul and every last cent they have into their business and creating a future for their children […]
4 Tips for Closing a Small Business and Moving on with Life
Making the choice to close your small business is never easy. Along with the mixed and confusing emotions, you may also wonder how to financially recover from the closure of your business. Or, you may wonder how to go about setting up a new business in the future. Well, no matter what your needs are […]
How Small Business Owners Are Coping During COVID-19
Most of our clients are small business owners, sole proprietors and entrepreneurs. With many storefronts closing, trade shows and events canceling, distribution channels slowing or shut down, and overall workplace disruption, there has been tremendous anxiety and uncertainty. Nobody knows the answer to the big question of when the economy will improve or if things will […]
Marketing Stimulus Package for Colorado Small Businesses
Small businesses are integral to the recovery of the global economy. We are a small business which works with small businesses. Some of our clients have been hit harder than others, but everyone is feeling some financial stress or uncertainty right now. As we are all consumers, we do what we can to support local […]
Top 5 Small Business Marketing Tactics During COVID-19
I’m sure you have received a plethora of emails about the measures that businesses are putting into place with regards to the health and safety of their employees and customers with the recent outbreak of COVID-19. Our team has always worked remotely in our home offices so we do not need to enact a new […]
Be True to Your Own Voice – Top 5 Traits of the Best Marketers
Over the years, I have seen a lot of small business clients come and go. The ones with longevity have a couple of traits in common. Here are the top 5 traits of the best marketers: 1) Identify a niche that you can serve better than any other. Do your job well and repeat business […]
Tired of the Do It Yourself Marketing ads on social media?
If these marketing gurus were truly making millions on ecommerce, why are they working so hard making webinars and newsletters instead of enjoying life at the beach? The truth is it’s a pyramid scheme and they are all selling the same sales funnel training classes with slightly different wording. The secret to successful marketing isn’t […]
The Advantages of Hiring a Small Advertising Agency
My clients are constantly sending me copies of ads that they see on Facebook or mailers that contain a flashy sales pitch about some SEO Google ranking scheme or sales funnel that will make them millions in a couple of months. The truth is that if anything ever sounds too good to be true, you should go with […]
