How to Create a Low-Budget Marketing Plan for Your Post-COVID Business
A recession is always a challenging time to manage a business. Factor in a global pandemic and the difficulties only pile up when it comes to attracting customers and preserving their safety. By considering both your business’s needs and those of your consumers, you can create a cost-effective marketing approach that’s perfect for your brand. […]
How Small Business Owners Are Coping During COVID-19
Most of our clients are small business owners, sole proprietors and entrepreneurs. With many storefronts closing, trade shows and events canceling, distribution channels slowing or shut down, and overall workplace disruption, there has been tremendous anxiety and uncertainty. Nobody knows the answer to the big question of when the economy will improve or if things will […]
Be True to Your Own Voice – Top 5 Traits of the Best Marketers
Over the years, I have seen a lot of small business clients come and go. The ones with longevity have a couple of traits in common. Here are the top 5 traits of the best marketers: 1) Identify a niche that you can serve better than any other. Do your job well and repeat business […]
