Your website is best understood as your digital storefront. Just like a retail store, you want your website to be as welcoming and attractive as possible. The better your website, the more money you will eventually make!
More than that, you need to ensure that your website is built for future growth in mind. Let’s break down how you can make sure your web store is set up for success both in the short and long terms.
Why Website Design and Scalability Matters
In a nutshell, web design and scalability matter because:
- It affects how likely people are to make a purchase
- It affects how easy people can navigate to the right product
- It affects how well Google ranks you for search engine results
- It affects how easily you can expand your product offerings and scale your business as you grow more successful
Therefore, designing or adjusting your website so it functions at maximum capacity, as well as securely, is vital if you want your business to succeed for years to come.
How to Build the Right Site
Building or changing your website for maximum efficiency is easier than you might think… so long as you follow the tips below!
CRM Integration
For starters, make sure your website can integrate with your CRM or customer relationship management software. This will enable you to:
- Track customer buying habits
- Forge long-lasting relationships with repeat customers
- Keep better records for accounting purposes
Similarly, your CRM tool should be able to integrate with your enterprise resource planning or ERP system. In short, make sure your website has the versatility needed to integrate with multiple tools and software functions.
User-Friendly Navigation/Purchasing
Next, do a deep dive into your website and make sure it’s very easy for customers to navigate through its different pages and to make a purchase. The simpler your purchasing funnel is, the more money you’ll make when people reach your site’s landing page from Google or another ad.
Building for Performance
At the same time, check your website’s hosting provider and make sure that it can handle increased traffic as your business becomes more successful. The last thing you want is tons of traffic to make your site crash, which can ruin your reputation and lead to lost revenue.
If necessary, upgrade your hosting provider or switch your hosting to VPS or dedicated hosting instead of shared hosting for more server resources.
Accept Multiple Payments
Additionally, be sure that your business accepts as many forms of customer payment as possible. Any online store has to accept customer payments in the first place, as otherwise, you’ll miss out on potential revenue.
With that in mind, set up a digital POS system that allows customers to submit payments using credit or debit cards or even potential cryptocurrencies. You can use third-party sites, like Plaid’s Auth API tool, to authenticate bank accountand ensure peace of mind when making online transactions.
SEO Supercharging
Lastly, do a run-through of your website and tweak or improve its search engine optimization or SEO elements, like lacing certain keywords through blog or product copy, using the right names for things, and ensuring that you don’t have any broken links that lead to dead pages.
The better your website is optimized for Google, the higher your site will rank when people search for target keywords.
The Right Website Makes All the Difference
Ultimately, building your website for success will make a major difference when it comes to long-term profitability for your online business. Take pride in what you create and don’t cut any corners. If your website succeeds, so will you! Find out how Branding Creatively can help.
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